Alan Gregory

Background

About Alan Gregory

I have over 20 years of experience in corporate and agency advertising. My responsibilities have included the creation and production of all advertising for companies such as Wendy’s International, DSW, American Signature Inc. and Value City Department Stores. As the Creative Director for American Signature, I was responsible for staffing and supervising a team of nine. We created and produced all advertising including print, POS, circulars and broadcast for this $1 billion plus furniture company, with more than 130 stores in 19 states. Several of our campaigns resulted in record-breaking sales. As Vice President Creative for Value City Department Stores, I established an in-house digital photography studio that saved over $1 million the first year of its operation. I staffed and restructured a creative team of 14. My responsibilities included the creation and production of all advertising including print, POS, circulars and broadcast for a $1.5 billion company, with 113 stores. While Owner/Creative Director of Gregory Advertising and Design, I maintained 90% of all accounts for the entire five-year period. All were the result of client referrals or due to my reputation in the central Ohio market. At Bates USA, I created local, test and national broadcast as well as POS for the award-winning “Dave Thomas” campaign, which boosted in-store weekly sales by 30% over seven years. The Wendy’s Kid’s Meal TV spots and the fresh POS I created also resulted in a significant increase in premium sales.