Alan Griffiths

Background

About Alan Griffiths

As an EVP/Principal Consultant at Cambashi, I help engineering and manufacturing software companies optimise their Sales and Marketing resources and direct them towards markets where there is most need. I also support investors with market analysis to guide investment decisions. Customers in different Industries and Countries have different requirements for technical software applications to meet their business needs, so it's important to assess the market size and potential in detail, to provide granular market analysis and sales enablement support. Cambashi's Engineering Software and Employment 'Observatories' provide a sound basis for this market analysis and industry-focused insights. I have over 30 years of experience in applying information technology to engineering and manufacturing enterprises, having held development, marketing and management positions with users and software development organisations. My core competencies include technical software applications market analysis and planning, engineering and manufacturing software solutions, industrial IoT and connected applications, customer relationship management and new business development. I am a Chartered Engineer and a PRINCE2 project manager with a degree in Engineering from Cambridge University. My mission is to enable data-driven market planning, which is essential for strategic decision making, and to assist software companies with sales and marketing planning and industry/sales enablement training.