Alan Krinsky
President at Alan Krinsky Associates
Based in New York, United States
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Seniority
C-Team
Department
General Business & Management
Location
New York
Industry
Advertising Services
Company size
1 to 10
Contact information
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a•••••••@akrinsky.com
Phone
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Background
About Alan Krinsky
For the past 20 years, Alan has consulted to the advertising agency and advertiser communities in agency searches and compensation development and negotiation. These reviews cover a broad range of categories such as package goods, financial, entertainment and media. Alan contributes time to the Advertising Club of New York as a member of the Programs Development Committee. He has led sessions at the ANA Financial Conference – the leading trade association for marketers. In addition, he has consulted to agency Chief Financial Officers in areas impacting client relationships, as it pertains to contracts of services. Alan co-authored a 4A’s booklet directed to advertising agencies, “Advertising Agencies and Marketer Procurement Functions” and has written for The Journal of Financial Marketing and Advertising, Adweek, and Advertising Age. Specialties: With its new strategic partners, Alan Krinsky Associates has strengthened its consulting offerings to address the most current needs of marketers and advertising agencies – with a new focus on procurement issues.
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