Alan Kuhar

Background

About Alan Kuhar

In my relationships, I try to understand peoples’ behaviors. Individuals are moved by expectations and each has a different background and experience. Respecting these differences is the starting point of a harmonious routine. In my interpersonal relations, understanding and respecting individual characteristics is a priority. I appreciate characteristics such as integrity, dignity and loyalty and seek to abide by them daily, in all my interpersonal relations. Graduated in Marketing, Master in Management and PhD in Management, I had all my corporate experiences in non-durable products companies. I started as a Marketing analyst in one of Coca-Cola’s franchises, where I worked for two and a half years, responsible for marketing assessment, promotional activities and coaching of the sales and merchandise teams. Subsequently, I worked for the Unilever Bestfoods division as Trade Marketing Coordinator. There I was responsible for developing activities in the retailer, mainly Key Accounts with the Frisco brand (powdered juices). During this period, I had my first experiences with B to B relations in the major retailers of the Brazilian market, developing customized solutions for each one, aiming to improve sales and profitability. At the end of 2004, I accepted a proposal from Diageo to be a manager for the Guinness Brand. I was responsible for developing the brand in Brazil and also introducing new varieties thereof into the market. After more than a year, I took the position of Trade Marketing Manager for Smirnoff, managing an annual budget of more than US$ 2 million. At this point, I was responsible for maintaining relations with the main Key Accounts retailers, aiming to develop customized solutions whenever required. At the end of 2007, I decided to put all my focus into finishing my master’s degree. Specialties: • Developing lectures for teams. • Developed a thesis about new product development. • Consumer choice expertise in POP. • Developed some B to B activities with customers. • Expertise in consumer goods. • Knowledge with sales team motivation. • Expertise in customer incentive. • Skills with people relations. • Knowledge in introduction of products into the market.