Alan Mandujano

Background

About Alan Mandujano

Experienced Country and Region Manager with 15+ years driving growth across gaming, ecommerce, and tech in Latin America. Proven Business Development and Marketing track record, with experience in delivering market expansion, retail partnerships, and measurable revenue impact while scaling communities and brands across diverse markets. Born on February 27—Pokémon Day—I began as a fan, founding LATAM’s largest Pokémon community, which grew into grassroots events and tournaments that connected thousands of players. That passion evolved into a career building authentic, culturally relevant brand experiences. At Niantic/Scopely, I’ve led Pokémon GO’s LATAM regional strategy, securing six-figure retail co-marketing deals with 7-Eleven and McDonald’s (including a 3.9% revenue uplift for 7-Eleven and mention in McDonald’s quarterly report), partnering with several mall operators and government tourism boards, and managing multimillion-dollar budgets across UA, events, and partnerships. I've also spearheaded the launch of Pokémon GO in Latin American Spanish, live events drawing tens of thousands, and localized campaigns like Día de Muertos and Carnival. Recognized as a bridge between global brand standards and local execution, I’ve worked closely with The Pokémon Company International and other key partners on joint activations, retail pilots, and live events. Featured in Forbes, Reforma, Expansión, and Kotler’s Marketing 6.0, and recognized by Merca2.0 as one of 45 Digital Leaders. Passionate about uniting strategy, community, and business growth to unlock opportunities that benefit players, partners, and our brand alike.