Alan Mun

Background

About Alan Mun

Company P&L and staff management expertise under a very competitive business environment • A global, action-oriented marketing communication professional with 30 years of experience in a range of capabilities including global business development across Southeast Asia with Korea• Regional business management at the regional office (seven countries in Southeast Asia) launching Samsung and non-Samsung clients such as Amore Pacific Cosmetics and Hankook Tyre. In addition, led the mar-com project for three major Korean conglomerates (LG, Lotte, and the Dongwon group) • Extensive experience in brand communication and management of various industries:automotive, finance, IT, consumer electronics, healthcare and household goods, and FMCG, etc.• Led global brand launching know-how for Samsung, Citibank, Ford, DeBeers, and Pepsi that were aligned with the global marcom strategy platform in Korea • Research and analytical skills to understand the industry and market environment by successfully structuring a new brand penetration campaign for miclub.com, Lotte Card, and Beyond from LG• The expertise of integrated marketing communication programs applied to different communication channels from ATL to retail, digital, CRM, B2B and brand experiential content• Excellent interpersonal skills proved by client relationship management