Alan Patterson

Background

About Alan Patterson

Results driven champion of Business Development and Sales Management with 20+ years of award-winning successes developing sales and marketing strategies to grow market share and annual sales in the short and long terms. Brings in depth understanding of the Trade and Event Logistics and related business plan development with success in executing the sales strategies required to exceed rigorous revenue targets and organizational marketing objectives. Persuasive change agent and negotiator, equally effective at building robust relationships with customers, client executives, colleagues and staff around managing key service priorities. Appreciated by peers, clients, vendors and staff for integrity, superb business acumen, innovative strategic thinking and problem solving talents geared at making a meaningful difference to the business and customers alike. Strengths & Knowledge Strategic Business Planning and Implementation Sales Forecasting, Budgeting and Resource Planning Sales Force Motivation, Management and Performance Development Market research and customer profiling Contract negotiation and administration Client Relationship Management Change Management Incentive program development Trade Show Knowledge Logistics Knowledge Career Highlights Summary: With experience in Freight and Event Logistics Sales, Marketing and Business Development, my extensive background has evolved from front-line sales representative to senior level business lead responsible for developing markets, sales strategies and sales execution among staff. My expertise and business acumen has allowed me to pursue and successfully hold senior level positions in Event Logistics. Mendelssohn Event Logistics – Toronto, Ontario General Manager October 2002 to Current