Alan Picozzi

Background

About Alan Picozzi

From the era of Fonzie to the period of zombies, I have had the tremendous experience of watching the video advertising arena evolve from a three affiliate option to a multi-platform, consumer-driven universe of programming choices that number in the thousands. During my tenure as VP/Research at Blair and Petry Television, interaction with some of the most prestigious Broadcast Groups, Cable Networks and Digital channels has challenged me to: • Provide premium customer service • Be a creative tactician and a dynamic presenter • Support revenue and audience predictions with innovative rationale • Devise innovative strategies for event programming and digital sales opportunities • Deliver product efficiently and achieve financial targets From the time I studied Communications at Notre Dame (BA) and Syracuse’s Newhouse School(MS), I have had a passion for this industry. I have made a commitment to pass on this enthusiasm to succeeding generations of marketing professionals. Today, there are over fifty 21st century grads of Blair/Petry Research in management positions in the Digital, Cable/Broadcast Network and Television Station sectors. Injecting enthusiasm and expertise into important policy/development forums has also been a hallmark of my term in the National Spot Business. • Charter member of Media Research Career Initiative • Nielsen Software Solutions Panelist • Chairman of TVB Research Committee • Moderator at TVB Research Director’s Conference • IRTS Student-Faculty Seminar Leader • Guest lecturer: Ohio State, Syracuse and Ramapo Benchmark Programs At a time where viewers use a variety of devices to access compelling content, the pressure is on the industry to meld interesting theories, and new systems with the practical needs of communication and revenue generation. We are in for a fascinating ride as the pursuit of the right strategies that extend audience reach and enhance advertiser flexibility intensifies.