Alan Schaffer

Background

About Alan Schaffer

I am a seasoned digital product leader and e-commerce expert with a diverse background in fashion, tech, and design. Through my studio, Bismuth, I’ve been a driving force behind the success of leading brands such as Telfar, HBA, Noah NY, and Greats. My work has helped scale their digital presence and revolutionize the way they engage with consumers. I have a proven track record in directing e-commerce strategies, launching cutting-edge digital products, and executing revolutionary marketing campaigns. Most recently, I served as the Head of Product at Soot, where I led the development of a groundbreaking visual search app, and I was instrumental in developing Mode30, a platform that transformed the fashion industry’s workflow. Over the last four years, I supported and implemented strategically and technically the innovative marketing strategies that have driven Telfar's meteoric growth. My expertise spans the full product lifecycle—concept ideation, design, development, and optimization. I thrive in fast-paced environments, bridging creative vision with technical execution to deliver exceptional user experiences. I am passionate about using technology to solve real-world challenges and am always on the lookout for opportunities to collaborate with forward-thinking brands and tech leaders.