Alan Tobin

Background

About Alan Tobin

I am currently a Director of Category Management, where I lead a team of category managers and analysts to develop and execute category strategies that drive customer engagement and revenue growth. I have over 16 years of experience in category management and shopper insights across all major retail channels. My core competencies include strategic thinking, competitive analysis, customer insight, problem solving, and leadership. I have a proven track record of delivering category growth, improving customer experience, and building collaborative relationships with key customers. I have also commercialized category insights through industry publications and speaking engagements, demonstrating my expertise in consumer trends and behavior. I am passionate about creating value for customers and consumers, and advancing the category management discipline.