Alan Verheyden

Background

About Alan Verheyden

I have earned a reputation as a transformational sales leader, driving an average of over 40% growth at two different organizations over the past 15 years. My expertise lies in elevating sales teams and optimizing sales operations, empowering businesses to reach their most ambitious targets.I am recognized for my ability to develop talent, streamline processes, and tell compelling stories with data. Passionate about fostering diverse perspectives, I always endeavor to create collaborative working environments that fuel innovation. By focusing on building efficiencies and eliminating roadblocks, I help teams dedicate more time and energy to delivering high-impact results.I have had the great fortune to work in world-class teams and with incredible people. Along the way, I have developed many essentials skills. My specialties include:• Team Development & Mentoring Over 7 years, built the National Accounts division at Stella & Chewy’s, from a team of 2 with $7MM in revenue to a team of 30+ with over $120MM in revenue• Sales Training Led the Sales Training arm of Stella & Chewy’s, which was consistently recognized as a leader and innovator in retail engagement• Data Storytelling Utilized diverse data sets (scan, panel, point-of-sale, survey, etc.) to build powerful stories for account alignment, negotiations, planning meetings, board meetings, trainings & more• Channel & Direct Sales Drove category leading growth by managing national and regional distributor partners, as well as direct retailers such as Petco, Pet Supplies Plus, Pet Supermarket, Independent Pet Partners, and Pet Food Express. Additionally, I oversaw relationships with key indirect retailers, including PetSense by Tractor Supply, Earthwise, Bentley’s, Mud Bay, All The Best, and others• Operational Excellence Fostered a culture of continuous improvement as the VP of Sales Operations at Stella & Chewy's, leading Sales Analytics, Communication, Demand Planning, Trade Management, Pricing Strategy, Salesforce Integration, MAP/IMAP Management, Meeting Planning, and International Operations• Revenue Operations / Trade Management Formed partnerships between Sales, Marketing, Operations and Finance to drive transparency, accountability & collaboration. Successfully improved KPIs in first 6 months, including Forecast Accuracy, Customer Acquisition Cost, Customer Churn & Trade Return on Investment