Alan Waggoner
Paid Media Manager at Shift Browser
Based in Canal Fulton, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Canal Fulton
Industry
Software Development
Company size
59
Contact information
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a•••••••@shift.com
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Background
About Alan Waggoner
I’ve been deep in the world of paid media for 20+ years—scaling growth for brands across SaaS, ecomm, DTC, and lead gen. I’ve managed budgets in the millions, led full-funnel strategies, and worked across just about every ad platform: Google, Meta, YouTube, TikTok, LinkedIn, you name it. My experience spans in-house, agency, and fractional leadership roles—whether building campaigns from the ground up or stepping in to help a team optimize, systematize, and scale. I’m especially drawn to DTC and subscription models where performance and storytelling go hand-in-hand. I bring a mix of strategic thinking and hands-on execution. Clean account structure, smart testing, conversion-focused creative, and airtight measurement are my foundations. I’m at my best when I can collaborate across teams, move fast without the fluff, and turn data into growth.
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