Alayna Licardi

Background

About Alayna Licardi

I’m a wardrobe stylist and social media manager with over a decade of experience shaping visuals and stories for top brands. I began my career as a model, working in NYC and LA for 10+ years, which gave me a deep understanding of styling, posing, and the art of translating a brand’s vision into compelling imagery. After transitioning behind the camera, I spent 6 years as a union wardrobe stylist and costumer for commercials and films — curating, sourcing, and executing looks that bring campaigns to life. Brands I’ve styled for include Macy's, Amazon, T-Mobile, and more. In addition to styling, I specialize in social media strategy and influencer marketing, helping brands grow their presence and connect authentically with their audience. I’m now looking to bring my creative expertise in styling, production, and digital storytelling into a full-time, in-house role with a fashion, lifestyle, or beauty brand in NYC. I thrive in collaborative creative environments and love turning a concept into visuals that resonate. If you’re looking for someone who can curate standout looks, manage influencer partnerships, and help shape your brand’s visual narrative — let’s connect.