Alberto Baek

Background

About Alberto Baek

Lead Product Manager based in the Netherlands (authorized to work in the NL), with 9+ years of experience scaling products and teams in hyper-growth fintechs (Nubank and bunq) and early-stage startups (marketplaces and e-commerce) across Europe and Latin America. Proven track record in delivering high-impact outcomes including a $180M/month credit portfolio increase and 10x GMV growth. Over the past 5 years, I’ve led cross-functional teams and developed product managers and designers, building high-performing teams. I'm driven by challenges and creating collaboration to deliver results. Skills: • Product Leadership: End-to-end product management, roadmap definition, stakeholder management, OKRs, goal planning • Strategy & Execution: Product strategy, business case development, market analysis, value delivery, outcome-driven prioritization • Team Building: Coaching PMs and designers, cross-functional team leadership, performance management, building product orgs from 0 • Experimentation & Analytics: AB testing, user interviews, surveys, data instrumentation, SQL, dashboard creation, BI tools • Tech Fluency: Agile (Scrum, Kanban), API integrations, backend architecture decisions, machine learning collaboration • Growth & Monetization: Unit economics, revenue optimization, pricing, payment strategy, customer lifecycle, churn reduction • UX & Research: Usability testing, journey mapping, persona and ICP definition, product-market fit • Domain Expertise: Fintech (lending, KYC, risk, credit), B2B marketplaces, CPG, embedded finance, API-first platforms • Tools & Methodologies: Design thinking, process mapping, build vs. buy, Jira, Figma, Amplitude, Looker, Google Analytics