Alberto Bucardo
Head of Innovation & Commercialization Pmf Savory at Pepsico
Based in Mexico City, Mexico
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Seniority
Director
Department
General Business & Management
Location
Mexico City
Industry
Food and Beverage Services
Company size
160K
Contact information
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a•••••••@pepsico.com
Phone
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Background
About Alberto Bucardo
Marketing Director with +16 years of experience leading iconic brands in México and Latin America (Trident, Halls, Philadelphia, Del Monte, ACT II, Hunt´s & Tang) delivering accelerated growth under diverse and challenging business contexts. Leader focused on financial value creation through high performance teams with proven experience on category development, data-based decision making, branding, advertising, digital marketing, social media, marketing promotions, digital tools (SEO,SEM, Display, Retargeting, Web Site/Video, Content Repackaging, Email, Social Engagement, EMM, SMS and Lead Generation) media buy, agency relationship management, portfolio management (innovation sprints), omni-channel sales development and profitability agenda. Passionate to capitalize business opportunities in an agile manner by creating capabilities, processes, and resources with organizational impact.
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