Alberto Gonzalez

Background

About Alberto Gonzalez

Creative and dynamic Marketing and Communications Leader and U.S. Hispanic Market Expert with extensive experience driving success and significant growth in the Consumer Package Goods (CPG) and retail industries. Known for developing great teams who create and generate brand affinity in both U.S. Hispanic and mainstream U.S. markets for organizations ranging from $1B to $5B in annual revenue, and creating value by growing sales, expanding market share, and increasing customer engagement. Areas of Expertise: Brand Management | Digital, Social Media & Mobile Strategy | Marketing Strategy, Planning & Execution | Marketing Communications | Creative Conceptualization | Trade Marketing | Category Management | Shopper Marketing | Packaging | Strategic Partnerships | Innovation | Leadership | Management | Cross Functional Teams | Mentoring Teams | Budget Management | Corporate Strategy | Mergers & Acquisitions | Business Development | New Product Development & Launch | Market Research | Market Share Expansion | Consumer Insights | Multicultural | P&L Management | Consumer Packaged Goods | Hispanic Grocery Industry | Food Service | Retail | PR | B2B | B2C | CRM |