Alecia J.

Background

About Alecia J.

Dedicated Social Media Manager and Online Sales Coordinator with a proven track record in steering digital marketing initiatives to foster brand growth and revenue generation. Currently, spearheading content creation and managing Instagram, Facebook, YouTube, and LinkedIn accounts for Microtech Knives and Marfione Custom Knives, with a combined following of over Proficiently plan and schedule engaging posts, spotlighting new products and bolstering brand identity while collaborating closely with cross-functional teams to ensure accurate and compelling content. Expertise extends to website management, adeptly handling WordPress updates for Microtech’s online platform and orchestrating Shopify backend operations, contributing to a notable revenue in 2023. Leverage analytical insights to monitor sales trends, assess performance metrics, and provide impactful reports to C-suite executives. Previous experience as a General Manager, Social Media Manager, and content creator at Kool Kampot Guesthouse involved crafting original content for Facebook and Instagram, driving third-party bookings via various online travel agencies, and managing tax filings. Proven ability to curate compelling social media content, bolster brand visibility, and drive revenue growth through strategic digital marketing initiatives. My career journey spans from senior teaching roles, including curriculum development, training, and counseling students, to diverse experiences in photography, videography, and content creation across multiple industries. I aim to merge this diverse skill set into every aspect of digital marketing, offering a holistic and well-rounded approach to elevate brand narratives and engage diverse audiences effectively.