Alecia Obrien

Background

About Alecia Obrien

I’m a high-energy, results-driven full-stack B2B marketing leader who thrives on building -from scratch - revenue-focused marketing engines for Series A and B startups. I work hands-on with founders to build GTM strategy, launch plans, product marketing, and AI-powered demand gen that actually moves pipeline. With 20+ years in tech marketing—half in leadership—I’ve built and led teams across hardware, SaaS, and IoT. I translate complex tech into clear value, align marketing and sales around growth, and design martech stacks that scale without the bloat. Career Highlights - Built the first structured marketing function at Fidus, boosting organic traffic by 15% and slashing paid CPL by 33% in just 3 months- Spearheaded Solace’s retail vertical expansion, growing campaign pipeline contribution from $3.5M to $18M in 12 months- Led a PLG-driven marketing strategy at Crank, generating 60% of the closed business pipeline ($30M+). What I Bring - GTM & Product Marketing → Messaging, ICPs, launches, enablement - AI-Driven Demand Gen → SEO, PPC, ABM, AiSDR, predictive targeting - Martech & CRM Mastery → HubSpot, Salesforce, Marketo, Bombora, 6Sense - Hands-on Execution + Strategic Leadership → Because startups need both Currently partnering with founders at Series A/B companies as a fractional marketing leader or strategic advisor. Also: proud advocate for women in tech, AI-powered martech nerd, and unapologetically obsessed with marketing ops. Off the clock? You’ll find me on the tennis court, at Barre class, or drinking a good Aussie Shiraz. Let’s connect.