Alef Baptista

Background

About Alef Baptista

Performance Marketing Specialist with hands-on experience in lead generation for service base industries and also e-commerce. I bring to the team a blend of performance oriented creative marketing strategies with MarTech innovation. I excel in rational and logical problem solution, since my background in Business Administration and Mechatronics helped me sharpen these skills. Primarily Self-taught in digital marketing with a focus on performance-driven channels. Meta Ads (Facebook & Instagram), Google Ads, Analytics, and sales funnel optimization. I specialize in tracking and optimizing KPI’s and metrics such as CPL, CPA, ROAS, conversion rates, retargeting strategies, and audience segmentation. Skilled in designing custom GTM setups, implementing server-side tracking strategies and integrations using Zapier, Automation Tools, and CRMs. I’m also interested in developing my technical foundation with beginner-level JavaScript/HTML, and SQL knowledge to better align marketing goals with technical execution. My goal is to help companies scale profitably by building a strategical revenue acquisition ecosystem with a omni-channel presence. I’m passionate about leveraging first-party data and customer insights in order to execute full-funnel marketing strategies that drive measurable growth. Key word is Measurable! Send me a message. Let’s connect and talk about growth.