Alefiya Singh

Background

About Alefiya Singh

Experienced Travel-Entrepreneur focused on Destination and Hospitality Branding.I'm a Founder @ IRIS Reps - a platform which brings hospitality consulting and services focused on the sales representation, integrated marketing & public relations aspects of the business. In the year 1998, I took my first step in travel industry and since then have worked in diverse portfolio of the most reputed travel organizations like TCI, CNK, Air New Zealand, South African Airways and last stint was Emirates Airlines handling Agency and Corporate for the Western Market. Thus, with overall experience spread over 15 years and above. My passion is to keep gaining knowledge in travel through various organizations and roles. Imparting the same through simple yet effective techniques. However, my biggest learning my work experience– in the fields of Consumer Promotions, Trade Shows and Events, Hotels Sales & Marketing, Digital Marketing and Project based Consultancy.Today, I'm a highly skilled Brand Representation Solutionist with a reputation for quality work. Even though I have worked extensively with B2B & B2C Organizations, my expertise lies in hospitality branding as I have worked with Decision Makers, as well as Celebrities. Currently overlooking 12 products of International brands with a team of 20 – PR/IT and Sales Department. Success stories with brands like Regal Group of Hotel, Beachcomber, Tour Managers Fiji etc being partnered with IRIS REPS for last 07 years. Organized roadshows for Tourism Boards like Vietnam, Cambodia and Reunion Island Tourism. Worked with Henan Tourism for Mall Promotions, Content and Brochure Designing, Print Media.How I add value :• Leader and Strategist : Understand the big picture, but focus on the details. Ensure an empathic listening approach, positivity and clarity to develop and execute mission-critical solutions• Collaborative problem-solving : Believe in a strong team-first approach and use my experience working across cross-functional to bring the best out of myself.• I’m able to bring together multiple ideas and disciplines to optimize efficiency and deliver results• Persistence : High degree of persistence in working on specialized projects, especially over the long haulI worked with media and production houses, excellent rapport with Bollywood celebrities, organized events for travel association like SIGTOA.