Alegria Ford

Background

About Alegria Ford

LEADERSHIP & MANAGEMENT - Led interactive, web and social media content development teams of up to 28 professionals for consulting and wellness organizations such as PwC, May Company’s Hecht’s and Cellnique. • STRATEGIC PLANING - Spearheaded strategic planning branding initiatives, from start-ups to well-established companies. Proficient in establishing a strong online and social media presence of organizations based on data analysis. • INTERACTIVE EXPERIENCE - Developed visual collateral to promote organization initiatives using interactive, social media, web and advertising in projects for: • NASA (IFMP) internal communication, DHHS (Higlas) branding development, CIA (Comet), White House, US Postal Service, ARMY, NAVY (first interactive annual reports). • PwC Web based internal communication (for CEO Grady Mean’s “Monday Show”), PwC E business unit interactive marketing. • Product Brand Development for Cellnique the super Green Drink from start up to Whole Foods as well as Brands for Orthobiotech products. • Streaming live video for Tree of Life Rejuvenation Center. Three channels, five programs: Gabriel TV, Tree Tube, Alive with Gabriel, Chefs of the Tree, Culture of Life Experience, Questions with Gabriel and live events. • Web redesign initiatives for the retail mall industry including Geneva Commons, Gateway West Loop, Streets of Woodfield, Naperville Crossings, Ford City Mall, Renaissance Place, Dodier & Co. • BUDGET MANAGEMENT - Background in developing and monitoring projects and budgets of for-profit and government entities. Direct budget responsibility for up to monthly budget for May Company’s Hechts 74 stores, PwC’s Consultants Interactive Trainings “Need to Know”, “Working in a Virtual Reality”, and client videos such as Amtrak Customer Service video, America Association of Aviation Y2K project.