Alejandra Baron
Growth Marketing Manager at Xiaomi Technology
Based in Bogota, Colombia
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Seniority
Manager
Department
Advertising & Marketing
Location
Bogota
Industry
Software Development
Company size
24K
Contact information
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Background
About Alejandra Baron
I am a Bilingual Business Administrator (C2) with a Master's Degree in Marketing and Business Management. With extensive experience in the development of strategies focused on brand positioning, product launches, creation of campaigns (ATL and Digital) through data analysis and market research (Benchmark) through tactics that help the company's revenue. I have led the execution of omnichannel strategies, coordination of events, relationship with agencies, budget management and coordination of the Marketing team following up on the KPIs to achieve the objectives of the area. I master analysis tools such as Google Analytics (Performance Max, Display ads, SEO, SEM), Facebook Ads, Office 365, InfoIO, ComScore and KANTAR. I am interested in positions such as: Brand Manager, Growth Marketing Manager, Marketing Manager. In the sectors: Ecommerce, Luxury Brands, Retail, FMCG and Beauty.
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