Alejandro Cobena

Background

About Alejandro Cobena

Seasoned manager of corporations ranging from transnational companies to small family owned businesses. Experience with a gamut of business structures including consumer and business to business food products, pharmaceuticals, general retail and sporting goods. Worked at USA, the Caribbean, South and Central American markets. Strong background in Business and team Managing, marketing, sales, finances, and project management. Proven ability to lead all aspects of a company, from P&L ledgers to understanding and translating customer needs into business requirements, regardless of the economic environment challenges. KEY ACHIEVEMENTS • Proven ability to manage growing and profitable businesses • More than 20 years of experience in sales and marketing with an excellent understanding of finances • Proven ability to work in unison with staff, volunteers, and board of directors • Skilled to manage complex projects from business planning to fully execution status • Result-oriented individual with leadership capabilities • Organized, highly motivated and detailed problem solver • Entrepreneur • People developer and team work oriented • Successfully managed low budget and negative results businesses through challenging economic times and critical environments • Understanding of South America, Central America, Caribbean and US markets