Alejandro Ibarra

Background

About Alejandro Ibarra

I started out my career as a Graphic Designer graduated from the Art Faculty in UCR (Universidad de Costa Rica) specialising in graphic design. My first job was at ULACIT Group University, in which I worked as a designer for a year, while I finished art school. Then after my graduation, I went on to work at LaTres an advertisement agency, in which I worked in the graphic design department initially. After a few years, I started to take charge of art direction for print and TV media, creating set design, wardrobe styling and art direction in general for tv and print ads. I worked as an art director for Catalogo S.A for two years and then, with this experience returned to LaTres Havas Worldwide, to be head of art at this agency. I learned and grew in this agency throughout the years, and worked for brands such as: Reckitt Benckiser (Lysol, Vanish, Brasso, Amope, Nugget, Rex, Mortein and Durex), BCR, Clover, RITEVE, SKY, Rostipollos, La Nación, UCR, ASSA, Britt, Isla del Coco. As an art director I’ve worked with brands such as Bavaria, Tropical, Cristal, BCR, Clover, Vanish, Lysol, La Nación, ASCADA, Brasso, Detol, Fresh Market, Mortein, Primabella, Sky, Tesoro del Mar, Riteve, between others. And have worked in international ads for Colombia, Mexico, Honduras, and Argentina. Today, I am the art director for tv ads and print as well as the head of the design department at LaTres, mixing two of my passions. I believe in design, in bringing art with a purpose to enhance every piece, making it unique and special. I believe in originality and that not everything comes from a digital media. I also believe in manual work, in experimentation, in mixing media, and above all, I believe in hard work.