Alejandro Laserna

Background

About Alejandro Laserna

A hybrid profile with a focus on project management, strategy, and creativity. I’ve led campaigns for both national and international brands, coordinating initiatives from strategic definition to execution and optimization — always with an emphasis on efficiency, results, and a global vision. With experience in digital environments, programmatic advertising, and DCO, I combine technical knowledge with a strong foundation in graphic design, branding, and visual communication. My design background gives me a holistic perspective, allowing me to connect business objectives with creative and consistent solutions, acting as a bridge between technical teams, creatives, and clients. Used to working with multidisciplinary teams and in dynamic environments such as GMP, where organisation, adaptability, and data-driven strategy are key. Currently focused on leading digital projects that bring together creativity, analysis, and planning, delivering value at every stage of the process and ensuring execution is aligned with brand and business goals.