Alejandro Sebastian

Background

About Alejandro Sebastian

I am an excellent communicator and creative thinker, and I have a passion and strong understanding of the online marketing industry and the ability to use data to inform all decisions. I have acquired an in-depth knowledge of the various paid marketing channels and technologies, including PPC/SEM (Google AdWords and Bing Ads), display, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, etc), and content distribution and placement networks like Outbrain and Taboola. I have experience handling marketing budgets, forecasting and reporting results. I enjoy building new strategies to grow leads, including marketing-qualified leads by converting site traffic through CTA's, landing pages and other lead generation tools. I also enjoy optimizing marketing automation performance through A/B testing, optimizing user flows, and testing different types of content.