Aleksander Lach

Background

About Aleksander Lach

In a busy commerce world with so many metrics and variables all around you, it is easy to forget that the very users that enter our pages are not just digits. They are humans that have emotions, a certain level of tech-savviness and limited patience - they also have things to do and expect respect - also from a website and the people that built it.My profession as a Conversion Rate Optimization Specialist ensures I bring the human behavior back to the busy business life and help translate it to numbers, so that both business and user objectives can be met, without having sacrifice one another. Data-driven product development cuts out gut feeling and opinions unsupported by facts. Hence, I help companies validate their hypothesis in order to enhance the users' experience, save time and money or discover that we need to dive in deeper.The entire AB testing process from discovery to further iteration is exteremly exciting, but personally, the biggest curiosity for me lies in the results of a test and diving into the details of how one isolated change on a web page can change the the behavior of users that enter it.Let's grow business together ethically and having the users' respect in mind.