Aleksander Mitrovic

Background

About Aleksander Mitrovic

International B2C and B2B Marketing Communications and Business Development leader with a history of profitable business growth through the development of business, sales and marketing communications strategies. Experience with leading brands in FMCG, Pharma, Telecom, IT and Insurance sector across all touchpoints (traditional and digital) and media types (paid, owned and earned). Strong strategic and creative thinking skills to evaluate creativity in the strategic context of brands. Significant experience developing and activating 360 integrated communications campaigns with strong TV /digital footprint that build market share ahead of competitors. Extensive experience in leading and collaborating with communications, creative, digital, media and event agencies, able to identify synergies and talents of each agency and define a (new, improved) way of working with them. Outstanding negotiation skills and experience with media vendors (ATL). Excellent project and people management skills, experience in leading complex cross-functional teams and businesses. Good presentation, communication and motivational skills with cross-cultural competency. Strong networks and market knowledge in EE countries. Skills: • Ability to craft company strategy and communicate it clearly in order to get alignment with the rest of the team. • Ability to attract high performers. • Qualified communicator with proficiency in written and oral communication skills, including the ability to engage an audience and convey information in a public speaking forum. • Highly proficient negotiation and persuasion skills make it easy to come to agreements and persuade people, organizations, and vendors to meet the company objectives. • Ability to identify complex problems and use critical thinking skills to develop and implement plans for overcoming those problems for the company’s benefit. • Plan, organize, lead and control the operations for sustainable success by smartly navigating through stakeholders interests while keeping company on plan, on budget and liquid. • Ability to effectively use appropriate channels (traditional/digital) to build brands and relationships with stakeholders. Area of expertise: • Marketing Communications • Leadership & Team Building • Marketing/Digital Marketing • Brand building • Media Buying • Consumer Research • Business Development • Strategy • Negotiation • Inbound Marketing • SaaS platforms • Digital Strategy • Digital Transformation • Social Selling • Employee Advocacy • Consulting