Aleksandra Barbash

Background

About Aleksandra Barbash

With over 15 years of experience in the FMCG industry, I have successfully held several positions such as PRGM, shopper activation, sales, and business intelligence. Throughout my career, I've demonstrated an exceptional ability to promote business growth and overcome challenges in this competitive environment. As a PRGM portfolio lead, I honed my skills in developing and implementing successful price, promo and portfolio strategies that aimed at specific corporate goals driven by the extremely volatile environment of 2020-2023. My experience with shopper activation has allowed me to create effective campaigns that engage customers and increase sales. I've also consistently met and exceeded sales targets due to my strong relationship-building skills and ability to identify and fulfill consumer needs. My knowledge of business intelligence instruments and processes enables me to analyze market trends, identify growth opportunities, and provide valuable insights to key stakeholders. Using a data-driven approach, I have successfully guided decision-making processes and implemented solutions that improve bottom-line results. Throughout my career, I have faced many challenges, including serious market competition, adjusting customer preferences, and unexpected market shifts. However, my ability to adapt quickly, plan meticulously, and take calculated risks has allowed me to consistently accomplish success despite challenges.