Aleksandra Marschner

Background

About Aleksandra Marschner

I bring a blend of strategic insight, customer-centricity, and operational expertise in building and scaling multi-sided platforms and marketplaces, operating both in consumer facing (B2C), as well as vertical and horizontal SaaS (B2B, B2B2C) setups, dealing with a complex ecosystem of dependencies, multiple user/customer segments and legal regulations. Strategic Product Leadership: Business models, business cases, definition of markets and target groups, go-to-market strategy -> I partner with company leadership, stakeholders, customers and domain experts to develop product strategies that address important user needs and bring value for business. Customer Insights and Data-Driven Decision Making: quantitative and qualitative data analysis, market and competitors analysis, defining customer segments, user interviews and testing -> I have strong analytical skills, and leverage both qualitative insights and data to inform decisions, formulate business cases, define new and optimize existing products. Product Lifecycle Management: goal definition, alignment within organization, prioritization, roadmap definition, monitoring of product performance -> I manage a wide portfolio of products and features which are aligned with the goals of the organization. I am responsible for the entire product life-cycle, from the very first idea to market introduction, and then monitoring, maintenance, up to phase-out. Product Management Methodology: design thinking, prototyping, qualitative and quantitative testing, user research, working backwards, design sprints… just to name a few -> I have a broad knowledge of state-of-the-art discovery and product delivery methods that drive innovative, high-performing products Project management: agile and waterfall, international and distributed teams, cross-team initiatives, 3rd party providers, project planning, controlling and reporting, risk management -> I am capable of managing multiple projects of different size from different domains, with resource constraints and with challenging stakeholders. Building and Leading Teams: recruiting, onboarding, leading, coaching, change management -> I clearly communicate expectations, coach and challenge people to help them grow and achieve best possible results. I lead teams and individuals through organizational and cultural change.