Alena Lavrinets

Background

About Alena Lavrinets

Design Manager with more then 12 years of experience, capable of creating and maintaining world-class branding. My greatest strength lies in my systematic approach to understanding how design expertise can contribute to global profits and benefit the business. Over the past 6+ years, I have successfully built and led effective design team. My expertise lies in bridging creativity, technology, and business to drive the company brand, staying updated on best practices, and advancements within the industry to ensure the company remains competitive. I am responsible for managing 5 key directions of design within the company. My focus is on elevating the role of design in product teams and emphasizing its significance in driving business success. BRANDING (branding strategy, brand maintaining, development) DIGITAL (website, marketing campaigns) SOCIALS (social media branding, statistics, lead generation, Emails) VIDEOS (promo video concepts, framework, voiceover, music, templates) EVENTS (events branding, assets (web/print))