Alena Margolis

Background

About Alena Margolis

Strategic Retail Leader | Executive Coach | Merchandising & Planning Expert Bringing clarity to complexity, calm to chaos, and results to the bottom line. I’m a dynamic senior executive and ICF-certified coach with 30+ years of experience driving sales, profit, and transformation across leading retail and consumer goods brands. Known for blending strategic vision with operational excellence, I specialize in building high-performing planning and merchandising functions that deliver meaningful results, even in the most volatile environments. Currently, I lead planning and merchandising at Deer Stags, where I’ve added $5MM+ in top-line sales, reduced inventory holding by 60%, and implemented technology platforms that enable smarter, faster decision-making. Whether navigating tariff-related supply chain challenges or mentoring emerging leaders, I bring a calm, data-informed, people-first approach to every problem I solve. My approach uniquely combines empathy-driven leadership development with practical business acumen. I guide leaders to identify and overcome internal barriers, enabling them to:*Build and scale businesses with incredible velocity *Turn setbacks into opportunities for innovation *Develop high-performing, cross-functional teams *Create implementable strategies that outpace competitors Known for fostering authentic collaboration, I've helped teams and executives build stronger, more efficient businesses. My sweet spot is empowering leaders to blend diverse perspectives with proven business principles to deliver exceptional results.