Alessandra Bianco

Background

About Alessandra Bianco

I believe in the possibility for communication to have a real impact in the world, in an exchange based on transparency, trust, concreteness, but also on sustainability and clarity. These are the values on which I built my path in the field of communication. The latter allowed me to become Corporate Communication Director of Lavazza Group and Sole Director of Lavazza Events. During these 25 years I contributed to the creation, through the shareholders and top managers’ voice, of the corporate reputation of Lavazza Group. Throughout my professional history I took advantage, with great enthusiasm, of all the growth opportunities and especially the challenges, thanks to my curiosity and strong work ethic. I strive to combine the visual capacity and the concreteness of making things happen, always with substantial attention to the inclusivity and motivation of People.