Alessandra Gucci

Background

About Alessandra Gucci

I have been dealing with communication for more than 10 years. An experience that allowed me to acquire the tools to expand the visibility of a company or a brand and help to increase its reputation by telling products, collections, projects and events. Being an English and French interpreter (I have a degree in Linguistic Mediation), I have always worked in contact with foreign countries, helping companies to increase their International popularity. Among my main skills: Press Office: Identify the right products and news to "package" press releases to be sent to Italian and foreign editors and journalists. Media Planning: Identify the most suitable means for achieving the communication objectives on the basis of the company's indications, taking into account the media strategy, the advertising budget and the selected target. Social Media Marketing: Create and update social media by offering interesting and quality content and quick feedback to public questions. Digital PR: Network with journalists, bloggers and influencers and send online press releases to gain high quality backlinks, social media mentions and to improve SEO. SEO copywriting: Write articles with useful content around informational keywords for company blogs.