Alessandra Magi

Background

About Alessandra Magi

Brand & Communication Manager with over 15 years of experience in brand management and corporate communication within complex industrial and international contexts. After earning a degree in corporate communication and gaining initial experience in the non-profit sector and editorial projects for architects, I have developed a solid background in branding, institutional communication, and sustainability. Since 2008 at Biesse, a listed multinational leader in material processing, I have held roles of increasing responsibility, ultimately becoming Brand & Communication Manager. I have led strategic projects involving positioning and redefining corporate identity, brand architecture, and visual identity, working closely with top management and one of the leading international branding agencies. I have also actively contributed to projects aimed at redefining customer touchpoints, helping to create a new experience focused on conveying the company’s pillars and product offering. I combine strategic vision with strong execution skills, maintaining a consistent focus on identity, coherence, and long-term impact.