Alessandra Rodda

Background

About Alessandra Rodda

As a Digital Marketing Manager and Program Manager at Honeywell, I have over a decade of experience executing successful marketing and digital transformation projects and supporting campaigns across industries.Highlights include:• Spearheading global collaboration among cross-functional teams to implement digital demand generation strategies for Honeywell’s $3.7B Advanced Materials division, enhancing marketing decision-making through improved campaign reporting visibility.• Championing website optimization and eCommerce activities for Honeywell's $6B Building Automation division; achieved tangible results with a 25% year-over-year increase in web leads through targeted web optimization efforts.• At BD, promoted twice within six years while managing complex digital projects that enhanced brand visibility and user satisfaction.Having worked in the healthcare, building technologies, and manufacturing industries, I'm fluent in B2B marketing. My additional experience in B2C, non-profit, and agency environments complements this.