Alessandro Bertoldi

Background

About Alessandro Bertoldi

With 17+ years of experience in creative direction, cultural strategy, and event production, I explore the intersection of street art and brand storytelling—using urban creativity to craft authentic narratives and connect with audiences in unexpected ways. From 2008 to 2014, I was Chief Producer & Creative Manager at Art Kitchen, where I led the production of major cultural events and urban art projects that blended contemporary creativity with brand vision. Highlights include: • Collaborations with Il Gioco del Lotto, Unilever, laRinascente, Campari, Lottomatica, Smemoranda, Fabriano, and Moleskine, including an international campaign across Milan, Paris, and Berlin • Production of projects at Byblos Art Hotel, the exhibition Street Art Sweet Art at PAC Milano, and Scala Mercalli at Auditorium Parco della Musica in Rome • The acclaimed art performance Pagina Bianca Duomo • Producer and set designer for Ivan. Poesia Viva at Spazio Oberdan • Launch of Art Kitchen presents Wolphin, a short film series created in-house with BonsaiTV Since 2015, I’ve been leading Artkademy a creative hub I co-founded to connect underground talent with global brands. Through Artkademy, I’ve: • Produced large-scale street art campaigns for Sony, Campari, Unilever, Puma, Zalando, Dsquared2, Fred Perry, and Bombay Sapphire • Worked as creative consultant on branded content, including campaigns for Allianz shot in real urban settings • Curated urban activations and site-specific projects aligned with brand values and communication goals • Designed a unique artistic teambuilding format—adopted by Gucci, Samsung, Adidas, Perfetti, and Adobe—to spark creativity and teamwork through street art Key skills: • Creative Direction & Cultural Strategy • Public Art & Urban Interventions • Brand Communication & Visual Storytelling • Cross-functional Team Leadership • Experiential Marketing & Global Project Management I build bridges between brands, culture, and communities—creating experiences that are both visually bold and emotionally engaging.