Alessandro Feri

Background

About Alessandro Feri

I am an Assistant Professor of Marketing in the Department of Business Administration at John Cabot University. I am also an Associate Researcher at Edinburgh Napier University Business School. I have a doctorate in Marketing and a postgraduate certificate (PgCert) in Business and Management Research Methods. I am a Fellow of the Higher Education Academy (FHEA) and a member of the Marketing Society Scotland. My research interests include branding, sustainability, impulse buying and active mobility. I have offered consultancy in funded applied research such as Knowledge Transfer Partnership, Interface and the European Institute of Innovation and Technology (EIT). My research-informed teaching focuses on Marketing theoretical and industry-driven fundamentals, including Principles of Marketing, Brand Management, Integrated Marketing Communications and International Marketing.