Alessandro Martello

Background

About Alessandro Martello

Sales and Marketing. I'm an high energy sales and marketing professional with experience both at national and international level. Product Development From consumer insight collection to production and launch of successful Sku in detergents' market. Key success cases: Dixan Cenere Attiva and Pril Perfect Gel. Innovation. I've a very high know how in innovation creation and development both at a product level and at cultural level. My experience as "Innovation Ambassador" for Henkel Italy helped me to gather a unique expertise in that area. Sustainability. As member of the Italian sustainability council of Henkel Italy I strongly contributed to identify and realize relevant sustainability projects that has been recognized and awarded both a national and international level. CRM and direct marketing. I've a significant level of competence in direct marketing and CRM strategies, thanks to the experience and cooperation with top european CRM service provider. Specialties: FMCG, Sales and Marketing, Product development, launch and distribution Innovation: Innovation processes and culture implementation CRM and direct marketing strategies Sustainability projects, culture and initiatives.