Alex Aidar

Background

About Alex Aidar

Professional experience of 27 years in the National and Regional Commercial area with a career developed in national Industries in the Food and Beverage segment, such as Adel Coco Brasil, Coco do Vale, Sococo | Calisay, and Ducoco Foods; Proven ability to research best practices in the target market, competition research, new business development, creation of new actions, and commercial management with a focus on strategic direction and profitable business growth; Experience in redesigning the commercial area of the company according to its culture and current moment; Strong experience in hiring and developing high-performance sales teams aligned with the company's culture; Strategic management in planning the commercial area, from the amount of the area's budget, the study of KPIs, development, and execution of sales planning (sales, marketing, and communication), creation of sales quality procedures and process improvement, with participation in structural changes, implementation of a new organizational structure and division of teams; Consultative and very close relationship with the client, even the interface between the business areas, promoting the engagement of everyone involved in achieving growth results for the company; Management of the continuous high performance of the sales team through customized training, development, and pipeline, as well as identification of key potential players and career plans; Development of management reports focused on keeping Executives informed about the market situation, in order to feed our management tools and key performance indicators - KPIs; Ability to manage prices (discounts, ST, tax incentive, final price) thus obtaining uniformity at points of sale; Leveraging business drivers to improve performance, including partnering with regional sales with advice/recommendations/assessment/on all issues and initiatives impacting profitability and growth. Professional contacts: Cel.| WhatsApp:+55 (11) E-mail: alex.aidar@hotmail.com