Alex Aizenberg

Background

About Alex Aizenberg

As the Global Media Relations lead for Accenture Strategy & Consulting, I am responsible for improving the focus, quality, and frequency of media coverage while strengthening global marketing efforts. I also lead the global media teams for Strategy, Networks (Applied Intelligence, Industry X), and Functions; together we seek to increase Accenture's share of voice in priority industries and geographies. My passion for storytelling drives me to create compelling messaging and differentiated positioning to set apart Accenture among competitors. I leverage major initiatives, thought leadership, client engagements, alliance partners, and ecosystem breadth with the expertise of Accenture’s senior management to generate increased visibility with global media and influencers. Prior to this role, I led integrated global media relations across Accenture Strategy and Accenture Digital, and even earlier Accenture Operations and Accenture Technology overseeing communications for Cloud with support to Artificial Intelligence and other Global Technology campaigns. Before joining Accenture, I was an integral part of IBM's global communications function, managing media relations for the IBM Cloud organization, with a focus on PaaS and developer community. Varying responsibilities included media relations, influencer outreach, social and digital communications, and customer engagement among others. Other roles at IBM included communications leadership for several vertical industries in IBM's Public Sector and Global Business Services. Prior to moving in-house, I spent nearly a decade in the agency world. Most recently as Vice President at Weber Shandwick, where I led award-winning executive visibility and corporate branding campaigns for Siemens, BAE Systems, OSRAM SYLVANIA, Siemens Foundation, and among others. I started my PR career as an Account Executive at KCSA Strategic Communications executing tech media relations campaigns. I was the co-founder, community manager, and curator/editor of the world’s most popular facial hair appreciation blog Build-a-Beard.