Alex Bohanan

Background

About Alex Bohanan

I'm a strategic, full-funnel digital marketing leader focused on mission-based organizations. As Digital and Social Media Manager at Boothby Therapy Services, I lead end-to-end campaign development—from concept to content to placement—across digital channels and advertising platforms. My work drives recruitment, expands brand visibility, and builds lasting relationships with school-based providers and district leaders. I thrive at the intersection of data and empathy, crafting messaging that not only performs—but connects. What sets me apart is a deep curiosity and the ability to adapt quickly to new industries and audiences. I’ve immersed myself in the language and needs of educational and therapeutic professionals—and bring that same learning mindset to every space I support. At Boothby, I’ve helped shift narratives around provider support—elevating messaging around caseload rightsizing, burnout prevention, and sustainable career growth for SLPs, OTs, School Psychs, SETs, and Clinical Fellows. I earned my BA in Arts Administration with a digital communications focus from Simmons University, where I was honored as a Gwen Ifill Scholar and Dean’s Fellow. Today, I combine digital strategy, storytelling, and values-led leadership to help organizations—and the people behind them—do more meaningful, impactful work. Always open to creative collaboration, growth-minded mentorship, or opportunities to lead marketing strategy on a broader scale.