Alex Bornoff

Background

About Alex Bornoff

I’ve specialized in the art and science of brand strategy for almost 15 years - long before brand strategy was common business vernacular. In that time, I’ve developed expertise in research and discovery, brand positioning and messaging, architecture and naming, brand education and training, and creative problem-solving for a whole host of uncategorized business challenges that blur the line between communication and business strategy. I’ve led, engineered, and ran brand programs at the F100, enterprise and mid-market level, as well as for early start-ups and nonprofits. My typical client is C-suite, SVP, VP, and/or director level and my experience consulting with these business leaders spans a myriad of industries including big tech, professional services, healthcare, finance, enterprise software, biotech, education, entertainment, and more. I’m often and proudly regarded as an extremely attentive and effective leader with my clients and my team, acting as both trusted council and mentor up and down the chain of command.