Alex Bradshaw

Background

About Alex Bradshaw

As an ambitious, solution oreantated and pragmatic leader I am currently working in a global senior leadership role at F Hoffmann-La Roche within a major business transformation project looking to replace our CRM, MLR and Content distribution platforms. In addition to well as drive the necessary business process and mindset change required to realise our customer centred vision and aspirations- Scrum.org certified Scrum Master and Agile champion - Experienced business Product Owner with a strong understanding of IT system design and implementation - Experience in salesforce.com based applications Previously, Director of the International MSL program supporting Roche & Genentech's early phase global development pipelines in all regions. Experience in the resourcing and deployment of field forces across multiple countries and regions. Prior to that a UK PMCPA registered final signatory and Head of the UK MSL organisation. Experienced in field leadership, strategy and performance/ROI evaluation. Skilled in the development of field resourcing scenarios for non-promotional field teams and the introduction of field medical to new therapeutic areas (including new asset introduction.) Having worked within both the commercial and medical sides of the pharmaceutical business I have a broad experience base built from both strategic and tactically focussed field and office based roles. Specialties: Medical strategy implementation, ABPI Code compliance. Medical Science Liaison Code compliance, Rheumatology, Autoimmune and other connective tissue disease states. Schizophrenia. Clinical analysis and interpretation. ICH-GCP. ABPI. Informatics (advanced office suite applications). Field Line Management. Field Coaching. Gap analysis. Working within a Matrix/distributed team. Key account management. Medical Communication. Medical writing. Agile, Scrum, Product Owner, Salesforce