Alex Brookes

Background

About Alex Brookes

Over the past decade, I’ve built a career centred around Sales and Business Development, helping organisations navigate complex technology landscapes to achieve sustainable growth and customer excellence. My passion lies in bridging the gap between technical expertise and commercial strategy, delivering built, scalable solutions that enable businesses to meet the evolving demands of their sectors. In my current role at Wifirst, I engage in sales and business development initiatives across the Living Sector in both the UK and Europe. I collaborate closely with Country Directors in London, Berlin, Barcelona, and Milan, ensuring that regional strategies align with our global objectives while maintaining a centred focus on the UK market's unique opportunities and challenges. My day-to-day involves combining strategic insight, automation tools, and data analytics to streamline processes, enhance lead generation, and drive measurable results. What I Bring to the Table A proven track record in crafting and implementing revenue-driven strategies that exceed growth targets and foster sustainable success. A deep understanding of all emerging technologies; network infrastructure, Wi-Fi deployments, and LAN/WAN architecture, paired with strong commercial awareness to ensure every solution delivers real value. Known for building trust-based relationships with stakeholders at every level, from technical teams to C-suite executives. Skilled in implementing AI tools, data integration workflows, and automation systems to optimise sales and engagement processes. Proficient in leveraging analytics and performance insights to fine-tune strategies and ensure smarter, more targeted engagement. Key Skills & Expertise Sales & Business Development Client Relationship Management Technical & Commercial Acumen Strategic Marketing & Digital Initiatives Performance Monitoring & Reporting Compliance & Market Research Automation & Workflow Optimisation A Bit About Me Beyond the numbers, pipelines, and workflows, I’m passionate about technology-driven innovation and thrive on collaborating with diverse teams to turn strategic goals into tangible outcomes. Whether it’s building smarter automation pipelines, fine-tuning cross-border strategies, or fostering long-lasting partnerships, my focus remains on creating clear, value at every stage.