Alex Brown

Background

About Alex Brown

Experienced, self-motivated, respected and commercially driven, bilingual sports & entertainment marketing director, possessing over 25 years extensive experience in numerous channels of global integrated sports marketing, PR, media, communications, events, gaming and digital media. I have directed teams and businesses in leading award winning major cultural partnerships for global brands over the last few years including Toyota, Lexus, Circle K, eBay, Waitrose, Heineken, Miller Genuine Draft, Miller Lite and HSBC. Alongside day to day general account & agency management, client budgets reporting and team / personnel direction, I have also been part of Senior Management teams, which involves overseeing training requirements, promotions, recruitment, commercial and new business generation and development, and client pitches.I have led teams internationally and implement marketing campaigns, experiential activity and local sales initiatives in markets worldwide – including the USA, Middle East, Australia and the Caribbean. I am extremely skilled at building relationships with senior clients, understanding and developing strategic campaigns to deliver against their marketing objectives and KPIs. I am able to implement and deliver project management across a wide team of personnel, ensuring effective processes are in place to meet requirements. I am passionate about the clients I work on, and provide innovative and creative solutions to ensure their brands stand out in the market.KEY SKILLS- Global rights management & partnership delivery- Strategic & creative, insight-driven campaign development- Sports sponsorship & marketing- Business development & Stakeholder management- Content creation, distribution and social / digital amplification- Experiential and event delivery- Communications and PR