Alex Ferguson

Background

About Alex Ferguson

Experience: Senior Business management Learning Strategies, Operations and Sales Leadership Development Sales Management Technology Solutions Strategic Learning Applications Planning Product Management Sales Operations Talent assessment With a long history of entrepreneurial and technology solutions marketing, I am well suited to strategic enterprise sales, learning strategies, software solutions and I am accustomed to P&L ownership. With a focus on organizational training and eLearning solutions with a strong background in LMS offerings, I re-engineered a legacy training business, replacing the existing content, successfully introducing a much broader portfolio. I instituted a channel strategy for eLearning. Restructured a sales organization introducing CRM disciplines and implemented tools for activity metrics. Established partner agreements with most major telecommunications OEMs. Developed new relationships with prominent content providers including Skillsoft, as well as all major North American telecom providers. Authored transformation strategy for the business from a labour intensive context to a self serve model. Increased EBITDA 3X in the first full year of transition. Over the previous several years, I held several sales, administrative, product management and BD positions in major corporate and entrepreneurial roles. I bring proven business acumen, high energy and flexibility in the working environment. Specialties: Strategic sales planning Gap analysis Curriculum Development Technology trends Learning Management System Solutions Salesforce development Talent management and recruitment Entrepreneurial challenges Learning and development strategy Senior relationship development Telecom technology General business development strategy SaaS Services