Alex Foong

Background

About Alex Foong

Results-driven, dynamic and versatile. A marketing and creative professional with over 15 years’ experience in creative development, directing marketing initiatives and driving brand value in both client and agency roles. • Ability to lead cross-functional teams to drive new media breakthroughs, brand awareness and new product development plans. • Strategic planning – ability to see big picture, identify problems and provide creative solutions which brought about sustained performance / growth in revenue. • Ability to identify market opportunities across Asia while being sensitive to the different cultures and business needs of each market, thus providing tailored solutions to the challenges in each market. • Deep-rooted understanding of target audience needs and market trends, as well as capability to identify and assess category opportunities. • Business + media savvy – sound business acumen and robust media experience leading to effective management of budgets and resources, resulting in increased outreach activities, leads and sales. • Excellent interpersonal and verbal/written communication skills – regular speaker at regional conferences attended by heads of businesses. Proficient in English, Mandarin and Japanese (intermediate). • Strong people management skills with ability to motivate both internal team and external vendors to to ensure plans and creative materials are implemented on-time, on-budget and on-brand. Alex lives to spin vintage jazz records, go on trail runs, long distance bicycle rides, travel all 47 prefectures of Japan while savouring home-brewed espresso. He's also a trained barista and avid coffee roaster.