Alex Garner

Background

About Alex Garner

Experience State Farm Insurance – Marketing Agency Field Specialist March 2010-December 2013 Supervised 50+ agents in the Los Angeles market area Controlled and monitored an annual budget over $1 million, achieved growth and retention goals through creating and executing marketing strategies, and displayed project management skills through use of organizational planning techniques Produced and presented market research, creative marketing strategies, and specific demographic data to an audience of 50+ agents and executives in weekly and monthly presentations in the form of PowerPoint Worked with each agent to assemble and demonstrate marketing techniques to hit specific target markets Acquired low profit market area and increased sales and obtained the #1 market area in all of the Western Zone of the Enterprise Planned and supervised on and off-site events and promotional activities including a 3-day State Farm Collegiate-Am Tour Event – Supervised 500+ Volunteers and created individual marketing strategies for 30+ Sponsors on how to best reach their target market during the event State Farm Insurance – Rick McLean State Farm Marketing Rep September 2008- March 2010 Designed and implemented a CRM tool to efficiently handle several hundred leads and customers, which dramatically increased profitability Researched and designed a custom marketing plan for agent that included grassroots marketing, major media vehicles, and multi-touch marketing Increased agency profit and decreased Lapse/Cancellation percentage through detailed revision and conversation of gaps in coverage State Farm Insurance – Marketing Intern May 2009-August 2009 Conducted internal and external market research for Creative Marketing Strategy Project Created and presented Creative Marketing Project to executives on “How State Farm can be viewed as more environmentally responsible” Delivered presentations in Nationwide Competitions and was the selected winner for two years in a row