Alex Grigg

Background

About Alex Grigg

I am an accomplished executive with over 20 years of experience in the entertainment and events industry, specializing in strategic business planning, leadership, and cross-functional collaboration. Throughout my career, I have held key roles in sales, business development, and talent representation, including a notable tenure at The Feldman Agency, where I represented a diverse roster of artists and negotiated high-profile contracts. My extensive experience spans across large-scale events, sponsorship development, and operational management, with a proven track record of enhancing profitability and driving organizational growth. I have also consulted for numerous festivals and public events, providing tailored solutions to foster sustainability and success.As the Executive Director of Music BC Industry Association, I led critical initiatives that secured significant funding, expanded resources for local talent, and positioned British Columbia's music industry on both national and international platforms. I have produced and managed major public celebrations, such as the Vancouver International Jazz Festival and Ambleside Music Festival, overseeing multi-million-dollar budgets, and leading diverse teams. I also mentor aspiring event professionals as an instructor at Capilano University, sharing my expertise and fostering innovation in the next generation of leaders.